person cleaning rims of bitty bowls by hand

Humans Making Pottery

East Fork designs, manufactures, and sells thoughtful, durable ceramic dishware in Asheville, North Carolina.

Visit East Fork
Interior space of Asheville store
A shelf of objects in our Atlanta store.
Man holding a clay bowl

Our Team

Among the people who work at East Fork, you'll find those who work in clay, engineering, chemistry, logistics and the fine art of making customers happy.

Jeffery holding pots over his head
Jeffrey Ray
Special Order Coordinator
Alex Matisse loading wood into the kiln

Where It All Began

East Fork began as one potter, then two, then a few more, throwing clay and filling a wood-fired kiln on an old tobacco farm in Madison County, North Carolina. Before we had stores and a website, we had pottery sales on the farm. Much has changed in the last decade, but our early days laid the foundation for the company we are today.

Our Values

In 2018, we worked with a facilitator and commissioned our staff to help define our company’s core values. They are: Compassion, Accountability, Equity, Sincerity and Adaptive Tenacity.
Learn more
Morel pots with lemons, glassware and brass flatware
Linger longer at your beautiful table.
Shop Our Collection
East Fork In The News
“Emotionalism aside, there are often other reasons a mug becomes favored: a nice grip, a good size, or just regular ol’ aesthetics. But what if there was a platonic ideal of a mug that brought all those things together? The folks at East Fork have, after many, many iterations, perhaps done just that — and legions of happy customers agree.”
“East Fork's streamlined products are particularly appealing. House-made glazes in muted earth and jewel tones often reveal speckles of iron from the North Carolina clay. Hand-thrown and jigger-pressed bowls and plates, with fluid forms and low profiles, have a satisfying heft but aren't clunky.”
Architectural Digest logo
“Instead of following in his family’s artistic footsteps, Alex Matisse started a small pottery business in North Carolina’s Blue Ridge Mountains. Now, he can’t keep the internet’s favorite mug in stock — and it has nothing to do with his last name.”
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What else can we tell you about East Fork? Here's a start:

1. We're proud to be a Certified B Corporation, a distinction that speaks to our accomplishments in making business decisions that speak to our values, but more importantly, holds us accountable to the work that lies ahead in terms of working for the betterment of our employees, customers, suppliers, our communities and the environment.

2. East Fork is Climate Neutral Certified, the standard earned by companies that offset and reduce all of their greenhouse gas emissions.

3. From our factory and headquarters to our warehouse and retail stores in Asheville and Atlanta, the East Fork workforce is made up of 100+ hourly and salaried employees. When it comes to wages, everyone here makes at least $22 an hour and we have plans to raise this minimum wage again to what MIT has calculated as a family living wage here in Buncombe County, North Carolina.

4. We partner with local non-profit, grassroots organizations and individuals working toward racial equity, community reconciliation, and supporting the liberation of folks who’ve been systematically oppressed by white supremacy, patriarchy, and heteronormativity. We describe their work in our newsletters and on our social media platforms and use raffles, auctions and enticements to our customers to make donations to gain access to discounted pottery.

Alex Matisse, Connie Matisse and John Vigeland among East Fork pottery

The Dish

Meet the founders – Alex, John and Connie – through quarterly talks to get a behind the scenes look into all things East Fork.

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