A robust cardinal red, Henriโs Red is inspired by our co-founder Alexโs great-grandfather, the artist Henri Matisse. This vibrant, limited seasonal color beckons us to look a bit deeper at our everyday objects, juxtapose wild ideas, and delve into our surroundings with new vigor. Henriโs Red symbolizes thoughtfulness at play.
Morel
Eggshell
Meet Henri's Red
Poppies in bloom, overripe red Anjou pear, a lost ruby earring, the glow of inspiration. A bold, saturated red.
Blue Ridge
Amaro
Everyday Objects
Henri Matisse had a deep and pure love for everyday objects. A glass vase or pewter jug became a muse when the light hit it just right, sending a cascade of inspiration through Matisseโs mind and into his paintbrush. Imbuing inanimate objects with meaning was one of his many passions, a lens for seeing the world in unexpected ways.
โI do not paint that table,
but the emotion it produces upon me.โ
- Henri Matisse
From East Fork Founder, Alex Matisse
Behind this warm and invigorating red lies the story of my youth and the legacy of my great-grandfather, Henri Matisse.
Today East Fork is known far and wideโbut not for my famous last name, which I was taught as a child was not to be traded on. Many peopleโs stories are now twined together to form East Forkโs; this one helps me feel both rooted and free. Henriโs Red is a celebration of our story, and a sign of how far weโve come.
- Alex Matisse, East Fork Founder
โIf youโre going to be an artist, if youโre going to create, do that, but you just have to do with the fullness of yourself. For him, his art was his way of being the best person he could be"
- Sophie Matisse, great-granddaughter of Henri Matisse
East Fork Founder Alex Matisse sat down with his sister, Sophie Matisse to discuss different facets of growing up with the Matisse name, their family history in creating art, and how they have moved out of that shadow to build their own legacy while continuing to honor their Great-Grandfather, Henri Matisse. Watch the full video below.