East Fork x Spoonflower
What happens when two companies, both grounded in historic North Carolina craft traditions and environmental care, join forces? A colorful collaboration and some friendly creative competition! We’re thrilled to partner with Spoonflower, a digital, on-demand, textile printing company based in Durham, NC—as well as their global community of artists and makers.
Common Threads, Common Ground
Throughout 2023, Spoonflower's community of artists will design textiles inspired by East Fork's seasonal colors. Spoonflower will print these designs and offer them on their storefront.
Over the course of the year, Spoonflower will be offering up design challenges inspired by our colors, in-store events, and more. Make sure you're signed up for our email list for details.
It’s a good time to brighten up
“The partnership with East Fork literally is the most authentic collaboration we could conjure…between the shared values and the importance of color in our storytelling, we have a lot of commonalities that make sense to me.”
- Sarah Ward, SVP, Brand Marketing at Spoonflower
Artist Design Challenge
Spoonflower's widespread community of talented artists already engage in Design Challenges organized around whimsical themes and prompts. We're thrilled that these creators will be dreaming up some tabletop linens inspired by each of our seasonal releases this year. Ten artists and one grand prize winner will have their designs selected by a team of East Fork judges. They'll receive tabletop prize packages to honor their efforts. We can't wait to see what they come up with!
Informed by the rich history of textile production in Durham, North Carolina, Spoonflower brings textiles to life in a sustainable, eco-friendly way.
By using print-on-demand technology in the spirit of creative collaboration, Spoonflower is shifting the conversation around staying nimble in the fabric industry and respecting the environment in the process.
An old craft, practiced in new ways, Spoonflower helps bring us together and moves us forward into the future.